In the seventh episode of ‘Insights on Fibre Penetration and Take-up’, a new video series from EIGHT ADVISORY, Sean talked about the critical importance of hyperlocal engagement and community integration for smaller alternative networks like Quickline to successfully compete against larger ISPs.
Key take aways from this episode:
- Embed in the community – focus on hyperlocal marketing and community engagement to build trust and brand recognition
- Differentiate from major ISPs – develop a strong retail proposition that goes beyond pricing to offer exceptional service and value
- Enhance rural connectivity – prioritise projects that improve broadband access in underserved areas to drive economic growth and community benefits
You can listen to the episode here:
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