This week the ‘Don’t Settle for Second Best’ campaign was named as ‘B2C Marketing Campaign of the Year’ at the prestigious Prolific North Champions Awards.
The Prolific North Champions Awards recognise organisations, teams and individuals putting the north on the map in the creative and digital sectors.
We collaborated with some fantastic Yorkshire-based agencies to create and deliver this campaign which included our very first television advert.
The judges said: “The campaign tapped into two local sporting heroes, which helped to gain trust and recognition. It was a fun campaign, with a great use of insight, and clearly resonated with the audience.”
“We’re absolutely honoured to receive this award” said Rachael Sullivan, Co-founder of Theodore Communications. “It reflects our ethos that when you use sound theory, insights and strategy, and combine it with amazing creative thinking and a purpose driven client, it delivers outstanding results for our clients. We’re so proud to have had a full Yorkshire team behind us on this campaign, including Powerhouse, Alchemy Media and Sowden & Sowden.
Kat Jeffery, Head of Marketing at Quickline, said: “We’re so pleased for the team at Theodore to have won this award. They have been crucial in helping us deliver growth and by developing a marketing strategy that is insight driven and robust in its focus on delivering on our business metrics. The campaign far surpassed all our expectations and our brand and presence has really stepped up a gear.”
