As businesses both small & large become increasingly dependant on network connectivity, unexpected connectivity issues can cause not only a substantial loss of earnings but potentially have a tangible negative impact on the day-to-day business operations.
The cost of network downtime to your business
Beyond the immediate financial impact, connectivity downtime can also harm your business’s reputation. In today’s fast-paced digital world, customers expect seamless and uninterrupted service. If your network frequently experiences downtime, it can erode trust and loyalty among your customers.
Whether you rely on online sales, customer support or remote collaboration, any interruption in connectivity can result in missed opportunities and decreased profits.
Business broadband’s impact on productivity
Business broadband is now a critical resource for many. Any disruptions to your network can result in difficulties in communicating with your clients, accessing important data and carrying out essential tasks. As a result, it can lead to lost productivity, missed deadlines, and frustrated customers.
When your network goes offline due to unexpected connectivity issues, it can result in a loss of £257 per minute for small businesses and up to £7000 per minute for larger businesses (Pingdom, 2023).
Without a reliable network, employees may struggle to complete their work efficiently, leading to decreased productivity. Collaborative projects may be delayed, communication between team members can become challenging, and accessing necessary files or software may become impossible. These disruptions can have a cascading effect the overall operations of your business, causing delays and inefficiencies that can be difficult to recover from.
How to protect your business from connectivity downtime
Investing in reliable and secure business broadband can save your business from the financial and operational consequences of downtime, ensuring smooth operations and satisfied customers.
To minimise the negative effects of connectivity downtime, it is essential to have a strong contingency plan in place. This can involve having backup power sources readily available and implementing proactive recovery systems. Additionally, regularly updating and maintaining your network infrastructure can help prevent unexpected outages.
Invest in up-to-date hardware, and build a documented response plan. Knowing in advance who to call, what steps to take, and how to communicate with customers during an outage reduces both the duration and the business impact of any incident.
Quickline builds broadband networks across Yorkshire and Lincolnshire – bringing better broadband to businesses both large and small. We offer a 2-day fix SLA, local support, a dedicated team, and pricing that won’t change mid-contract. Because when downtime costs your business money every minute, your broadband provider needs to be as committed to your uptime as you are.
Check broadband availability in your area to see whether you can access better broadband today.
